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AI Insights · Timothy · October 2025

Top 5 Beauty Retail Apps on Android in South America Q3 2025

Explore the performance trends of the top beauty retail apps in South America on Android during Q3 2025, with insights from Sensor Tower.

Top 5 Beauty Retail Apps on Android in South America Q3 2025

In the third quarter of 2025, the top beauty retail applications in South America on the Android platform displayed diverse performance trends, as reported by Sensor Tower.

O Boticário, published by Grupo Boticário, experienced a notable increase in weekly downloads, starting at approximately 102K and peaking at 171K by the end of September. The app's weekly active users mirrored this growth, rising from 1.9M to 2.8M over the quarter.

Natura: Perfumes e Cosméticos from Natura &Co showed consistent weekly downloads, maintaining figures around the 44K to 55K range. Active users fluctuated but ended on a positive note, increasing from 1.37M to 1.51M.

Época Cosméticos & Perfumaria saw a stable performance with weekly downloads ranging from 25K to 38K. Active user numbers remained relatively steady, with a slight dip mid-quarter but recovering to just over 500K by the end of September.

Beleza na Web: Cosméticos had a gradual increase in downloads, peaking at 27K in the final week. Active users showed a mixed trend, starting at 440K, dipping mid-quarter, and ending at 368K.

Finally, Natura Latam exhibited a varied download pattern, with a noticeable spike to 38K in mid-August. Active users demonstrated a slight upward trend, closing the quarter at 338K.

These insights provide a glimpse into the dynamics of the beauty retail app market in South America. For more detailed analytics, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025